Fire drill this Saturday. Water shutoff tomorrow morning. Rent reminder on the 25th. Holiday office hours. Pool closing for the season. Property managers send dozens of messages to groups of residents every month โ and traditionally, that meant a painful BCC email or a screenshot taped to the lobby wall. Modern Management turns group messaging into a 30-second task with per-recipient personalization, built-in SMS, and a live preview of exactly what residents will see.
You've probably sent a mass email to your residents before using BCC. It works, but it's messy โ some messages land in spam, you can't send SMS, you can't personalize, and you definitely can't see who received it and who didn't.
Modern Management's broadcast tool is purpose-built for property managers. Pick your audience โ all residents, all vendors, important contacts, or a custom selection from your contact list. Choose your channel โ email or SMS. Write your message, preview it, and send. Each recipient gets an individually-addressed message (never BCC), with optional {{name}} and {{unit}} merge tags that personalize each one.
The whole system is throttled and rate-limited in the background so you don't trigger spam filters or get blocked by carriers. Most broadcasts to 20โ50 residents complete in under a minute, and you get a live progress indicator showing exactly how many were sent successfully.
Email open rates hover around 20%. SMS open rates are over 95%, and most texts are read within three minutes of delivery. For time-sensitive announcements โ water shutoffs, emergency maintenance, weather warnings, lease deadlines โ SMS is simply the right channel.
Modern Management integrates directly with Twilio to send SMS from your own dedicated toll-free number. Your residents see a consistent business number when you text them, not some random random short code. The app handles opt-in tracking (residents who text STOP are automatically removed from future broadcasts), character counting (so you know if your message will be one SMS or two), and delivery tracking.
All SMS messaging complies with carrier requirements and 10DLC rules. Your toll-free number goes through Twilio's toll-free verification process (Modern Management handles the paperwork), so your messages don't get blocked or flagged.
Every broadcast, every rent record, every message in your inbox is tied back to a contact. Modern Management organizes all the people in your property's orbit โ residents, vendors, and important contacts (like owners, HOA board members, inspectors) โ in a single contact book with rich per-contact context.
For each resident, you can store their unit number, email, phone, lease start and end dates, monthly rent amount, and free-form notes. These fields power everything else โ the rent generator reads monthly rent, lease tracking reads end dates, the AI cross-references this data every time you send a command.
Adding contacts one-by-one works fine, but if you're coming from a spreadsheet, the built-in CSV import lets you bring over hundreds of residents in seconds. Map your columns to our fields, click Import, and your entire contact list is ready. The importer is safe โ it won't create duplicates, and invalid rows are flagged for your review instead of silently dropped.
The AI Command Bar can send broadcasts for you. Say โ or type โ "Send an SMS to all residents that the water will be shut off tomorrow from 9am to noon" and the AI composes the message, picks the right audience, previews it, and asks for your confirmation before sending.
For true speed, you can even have the AI draft variations โ a more formal one, a more casual one, a bilingual one โ and pick which one to send. This is especially useful for emergency or policy messages where tone matters and you need options.
The AI also cross-references who should receive each message. Tell it to "Send the rent-increase notice to anyone whose lease renews in the next 90 days" and it'll find those residents using their lease dates โ no manual filtering required.
Sign up, import your contacts, and send your first broadcast in under five minutes.
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